The Editress, LLC is owned by Elizabeth Mays, whose background spans education, publishing, and marketing.
As a lecturer at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, Mays developed and teaches a digital marketing capstone experience in which students review real client companies’ analytics across web and social platforms and provide recommendations for SEO, paid search advertising, email marketing and social media efforts.
Previously at ASU, she served as outreach director for the Cronkite School, where she led the school’s Drupal-based website redesign and SEO efforts, and later as assistant director leading online efforts for the Donald W. Reynolds National Center for Business Journalism at Arizona State University.
Most recently, she has worked for clients in the Open Education space, holding roles in sales and marketing for Pressbooks SaaS software and at the nonprofit Rebus Community, which facilitates collaborative open textbook creation.
Mays specializes in “education as marketing” (webinars, tutorials, customer education, online courses). She is also experienced at editorial project management and oversight (websites, blogs, books, courses, magazines as content marketing); analytics, SEO and PPC; and content team leadership.
Mays was the editor of the collaboratively built A Guide to Making Open Textbooks With Students, (winner of the 2018 Open Education Consortium Award in the Open Textbook category), and the Media Innovation & Entrepreneurship open textbook.
She also authored several editions of the Pressbooks Guide to Self-Publishing and built 50+ videos for Pressbooks’ YouTube channel. She has been featured in various podcasts and as a speaker at many publishing-related events.
In her role at the Reynolds Center, she managed the center’s WordPress-based website, SEO, businessjournalism.org, and email marketing. She developed the center’s first email course, Introduction to Covering Financials and compiled its first ebook download from existing blog content.
Mays maintains the Google AdWords Fundamentals, Google Analytics Individual Qualification and Hubspot Email Marketing certifications.
Early in her career, she served as executive editor of Scottsdale-based luxury lifestyle magazine, Arizona Foothills and launched its Tucson edition. For nine years, she served as the copy editor for Sedona Monthly and helped to produce the magazine’s first hiking email newsletter and hiking ebook, Sedona Monthly Hikes the Red Rocks. She has been a writer and/or editor for visitor and custom magazine publishers Madden Media, Morris Visitor Publications, McMurry (now Manifest) and Iconic Life.
Mays has a Master of Mass Communication in Digital Media Entrepreneurship from the Walter Cronkite School of Journalism and Mass Communication.